Content marketing is one of the most powerful business development tools available in a portfolio career.  A strategy that can be developed and deployed when still in employment or at any stage in portfolio development, content marketing seeks to communicate your skills, your approach and, vitally, your values.

While many threads of the approach may already be in use, this course gives an advanced insight on how to develop a cogent and powerful content marketing strategy from developing the message to writing and disseminating collateral across all media.  Through seminar and workshop components you will be given the opportunity to develop your strategy and key messages on the day, with expert mentoring in marketing and the mechanics of social media and other content marketing tools

Our aim is that this approach will form the cornerstone of a business development strategy and allow you to take control of portfolio career development at a commercial level.

The course focuses on the following:

  • Content marketing – an overview
  • Model marketing campaigns
  • Your message
  • Who are you targeting
  • Content marketing tools and how to use them
  • Developing your strategy
  • Harvesting results

This course is £199 for a full day.  To book, please contact us to pay by BACS.